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Vpliv nakupovalnega centra Europark na mestno središče in življenja Mariborčanov
Figek, Katja (Author), Bartulović, Alenka (Mentor) More about this mentor... This link opens in a new window

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Abstract
Diplomsko delo poskuša osvetliti nekatere posledice gradnje nakupovalnega centra Europark na mariborsko mestno središče in življenja Mariborčanov ter Mariborčank. V ospredju so predvsem pogledi prebivalcev in prebivalk Maribora na Europark ter njihovo doživljanje vplivov nakupovalnega centra na vsakdanje življenje. S pomočjo literature, intervjujev ter opazovanja z udeležbo naloga ponuja poglobljen vpogled v omenjeno problematiko. Naloga prikazuje tudi zgodovinski pregled trgovskega razvoja Maribora, obravnava nakupovalni center v globalni in lokalni perspektivi kot kulturni fenomen, obenem pa omenjene tematike podkrepi in poveže z razumevanjem razvoja ter s tranformacijami (potrošniške) slovenske družbe. Raziskava pokaže, da so pogledi ljudi na Europark zelo raznoliki, saj so nekateri sogovorniki jasno pokazali navdušenje nad njim, nekateri pa so bolj kritično obravnavali predvsem pojav tovrstnega nakupovalnega centra v neposredni bližini mestnega središča. Ravno bližina nakupovalnega objekta mestnemu središču je namreč v nalogi obravnavana kot problematična, saj nakupovalni center predstavlja prostor, ki ponuja alternativo zadrževanju in druženju ljudi v mestnem središču, saj je lahko dosegljiv in ljudi pritegne iz najrazličnejših vzrokov, ne le zaradi nakupovanja. Kot ključen učinek nakupovalnega centra na mesto se lahko izpostavi propadanje manjših lokalnih trgovin in umiranje mestnega jedra. Terensko delo razkriva, da sogovorniki vedno bolj dojemajo nakupovalni center ne le kot prostor opravljanja nakupov, temveč postaja tudi prostor druženja, in sicer predvsem za mladostnike in starejše generacije Mariborčanov ter Mariborčank.

Language:Slovenian
Keywords:nakupovalni center, Maribor, potrošništvo, mestno središče, nakupovalne prakse
Work type:Bachelor thesis/paper (mb11)
Organization:FF - Faculty of Arts
Year:2019
Views:28
Downloads:15
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Secondary language

Language:English
Title:The impact of the shopping centre Europark on the old city centre and the lives of people in Maribor
Abstract:
The Bachelor’s thesis examines the impact and consequences of the shopping centre Europark on the city centre of Maribor and the lives of people in Maribor. The thesis focuses on what the local residents of Maribor think about Europark and how they experience the impact of the shopping centre in their daily lives. With the examination of professional literature, interviews and participatory observation, the thesis provides in-depth insight into listed issues. Moreover, we present a historical overview of Maribor’s trade development as well as show the shopping centre from a global and local perspective as a cultural phenomenon; furthermore, we reinforce and integrate these topics with the understanding of the development and transformations of (consumer) Slovenian society. The research shows that people have very different views of Europark; some interviewees clearly show enthusiasm for it and some are more critical about the shopping centre being in the immediate vicinity of the old city centre. The shopping centre is a space that offers an alternative to retaining and socializing for people in the city centre, as it is easily accessible and attracts people for a variety of reasons, not just for shopping. Therefore, the proximity of the shopping centre to the city centre is the focus of the problem that is considered in the thesis. One of the most important effects of the shopping centre on the old city centre may be the decline of the smaller local shops and the decay of the old city centre. The results from the fieldwork show that people increasingly perceive the shopping centre not only as a place for shopping but also as a place for socializing, especially for adolescent and older generations of people in Maribor.

Keywords:shopping centre, Maribor, consumerism, old city centre, shopping practices

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