izpis_h1_title_alt

Senzorične preference Slovencev do vin sorte chardonnay različnega porekla
Dimitrovski, Dejan (Author), Kuhar, Aleš (Mentor) More about this mentor... This link opens in a new window, Košmerl, Tatjana (Co-mentor)

.pdfPDF - Presentation file, Download (770,71 KB)

Abstract
Vinska kultura je del človeške kulture, ki je povezana s predelovanjem, trženjem in uživanjem vina. V zadnjih letih je prišlo do zares neverjetnega porasta zanimanja za vino, za način uživanja in spoznavanje vina. Glede na to, da svetovna vinogradniška industrija postaja vse bolj konkurenčna, se tržniki nenehno zavzemajo za razlikovanje svojih izdelkov ter podrobno razumevanje potreb potrošnikov, ki so ključnega pomena za uspeh. Senzorične lastnosti zelo vplivajo na odločitev za nakup določenega proizvoda pri potrošnikih, prav tako tudi ekstrinzične lastnosti proizvodov. Ker nas je zanimalo, kakšne so preference Slovencev glede uživanja vina različnega porekla, smo raziskali in analizirali slovenske potrošnike vina. V nalogi smo preučevali vpliv različnega porekla vina pri slovenskih potrošnikih. Senzorično ocenjevanje vina je potekalo v slepem in informiranem pogoju ocenjevanja, poleg tega so bila v anketni vprašalnik vključena tudi vprašanja o sociodemografskih podatkih ter nakupovalnih navadah potrošnikov. Na podlagi statističnih analiz smo prišli do sklepov, da poreklo pri slovenskih potrošnikih vpliva na izbiro vina. Tako so za domače vino slovenski potrošniki izrazili, da jim je najbolj všeč v primerjavi z ostalimi vini. Preučevali smo tudi vpliv samozavesti in etnocentrizma na ocenjevanje všečnosti vina.

Language:Slovenian
Keywords:vino, chardonnay, poreklo vina, senzorične lastnosti, potrošniki, socio-demografske značilnosti, nakupovalne navade, etnocentrizem, samozavest
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:BF - Biotechnical Faculty
Year:2019
Publisher:[D. Dimitrovski]
UDC:663.221:543.92:366.12
COBISS.SI-ID:5104248 Link is opened in a new window
Views:283
Downloads:476
Metadata:XML RDF-CHPDL DC-XML DC-RDF
 
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
:
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Secondary language

Language:English
Title:Sensory preferences of Slovenian wine consumers regarding chardonnay wines of different origins
Abstract:
Wine culture is a part of culture related to the processing, marketing and consumption of wine. In recent years there has been an unbelievable increase in the interest in wine, manners of its consumption and getting to know it better. With the global wine industry becoming more and more competitive, marketers are continuously striving for the differentiation of their products and a detailed understanding of consumers’ needs, which is crucial for success. Sensory properties as well as extrinsic characteristics greatly influence consumers’ purchase decisions. Due to our interest in the preferences of Slovenians regarding the consumption of wine of different origins, we wanted to analyze and research Slovenian wine consumers. In this paper we studied the influence of different origins of wine on the choices Slovenian consumers make. The sensory evaluation of wine was conducted in blind and informed assessment conditions, and the questionnaire included questions about consumers’ sociodemographic data and their buying habits. Statistical analyses revealed that the country of origin has a huge impact on the consumers’ choice of wine. The domestic wine sample received the highest likeability ratings. We also studied the influence of self-esteem and ethnocentrism.

Keywords:wine, chardonnay, origin of wine, sensory evaluation, consumers, impact of socio-demographic characteristics, shopping habits, ethnocentrism, consumers self-confidenence

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back