The topic of this thesis is the development of a model that predicts customer loyalty in case of extending registration certificate. The goal was to conduct an analysis that would bring some new and useful information to companies, which could then make the most appropriate marketing decisions based on the characteristics of their clients. First we give a description of theoretical backgrounds, methods, technologies and tools used in the process of developing this method. In each chapter we describe the parameters used in the method, how we obtained them, the results and conclusions. Lastly we present the findings of the thesis with conclusions and possible improvements.
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