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Vpliv motivacije na stopnjo iskrene samopredstavitve v spletnih socialnih omrežjih: primer Reddit
Poklič, Monika (Author), Kogovšek, Tina (Mentor) More about this mentor... This link opens in a new window, Dolničar, Vesna (Co-mentor)

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Abstract
S prihodom spleta so se pojavila spletna socialna omrežja, ki so z namenom posredovanja komunikacij preplavila naša življenja. Namenjena so predvsem komunikaciji in samopredstavitvi uporabnikov, ki je lahko iskrena ali pozitivna. Tako za uporabo kot nadaljnje samopredstavljanje posameznika vodi motivacija. Le-ta je lahko intrinzična oziroma notranja ali ekstrinzična oziroma zunanja. Na podlagi prebrane literature in empirične raziskave, je namen diplomskega dela ugotoviti, kako različni motivaciji vplivata na stopnjo iskrene samopredstavitve registriranega uporabnika na spletnem socialnem omrežju Reddit. Z regresijsko analizo podatkov, ki so bili pridobljeni z objavo ankete v večjih subredditih leta 2017, sem ugotovila, da tako intrinzična kot ekstrinzična motivacija pozitivno vplivata na stopnjo iskrene samopredstavitve na spletnem socialnem omrežju. Enako je bilo ugotovljeno v kvalitativnem delu, v katerem je bila opravljena analiza petih polstrukturiranih intervjujev.

Language:Slovenian
Keywords:intrinzična motivacija, ekstrinzična motivacija, iskrena samopredstavitev, spletna socialna omrežja, Reddit.
Work type:Bachelor thesis/paper (mb11)
Organization:FDV - Faculty of Social Sciences
Year:2019
COBISS.SI-ID:36491101 This link opens in a new window
Views:417
Downloads:157
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Secondary language

Language:English
Title:Impact of motivation on the degree of honest self-presentation in online social networks: the case of Reddit
Abstract:
With the occurrence of the web, online social network sites have emerged, which have flooded our lives for communication purposes. They are primarily intended for communication and self-presentation of users, which can be honest or positive. Use and further self-presentation of the individual are driven by motivation. It can be intrinsic or extrinsic, based on the literature and empirical research, the purpose of the thesis is to find out how different motivations affect the level of honest self-presentation of a registered user on the Reddit online social network. By regression analysis of the data obtained from the publication of the survey on major subreddits in 2017, I found that both intrinsic and extrinsic motivation positively influence the degree of honest self-presentation on social network sites. The same was noted in the qualitative part in which five semi-structured interviews were analyzed.

Keywords:intrinsic motivation, extrinsic motivation, honest self-presentation, online social networks, Reddit

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