Coffee has a great importance in different societies of modern world. The ways it is prepared and brewed vary all over the world. The undergraduate thesis focuses on new ways of preparing and enjoying coffee in Ljubljana. Through semi-structured interviews, participatory observation and a survey, it explores whether global trends in coffee brewing and drinking have also taken place in Slovenia. The results of the research show that coffee has an important place in everyday life. For some it structures their day, is a mean of socializing, and a morning ritual. How coffee is made differs in different age groups. Older generations remain loyal to Turkish coffee; while younger interlocutors use newer and foreign modes of preparing coffee such as cafeteria, espresso machine, french press, filter coffee, instant coffee. At the same time, they are also more inclined to buy coffee to go, use coffee vending machines, alternatives to coffee and coffeeshop chains such as Starbucks. Through analysis it’s been noted that younger generations are more responsible consumers and are more likely to buy fair trade coffee. The research also focuses on cafés and their social importance. Throughout history, the importance of cafés has varied, but two fundamental characteristics have been preserved, namely coffee as the key drink that structures the day and the social interaction it enables.
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