Veganism is growing day-in-day-out in Slovenia and elsewhere around the world. Reasons, why an individual decides for veganism, are plenty: from the tolerance towards animals to medical reasons. However, this is still a minor social group where its difference is pointed out. Therefore, hostile attitude against them emerges often. Very little is said about that where vegans seek social support, what kind of social support is offered to them by the selected sources, who does the hate speech against them come from, and how they cope with it. Therefore, the purpose of my bachelor’s thesis is to ascertain what kinds of social support is sought by vegans and who can offer them an individual type of social support. At the same time, I wish to ascertain, what kind of opposition this social group encounters, how they support each other, how they help each other, what are their principles and norms, and how they cope with hostile attitudes. I wish to ascertain who offers them most support in these cases. In confirming the set theses, I chose qualitative approach as the method of studying, i.e. in-depth interviews. I performed 12 interviews with persons who are vegans. The research goals in the bachelor’s thesis are to explain the theoretical starting points and the significance of veganism as a specific social group by means of the relevant literature, and, on the basis of the qualitative method of research, to ascertain what kind of social support vegans seek and who offers them this support on most occasions.
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