An analysis of consumers' needs and attitudes toward mobile commerce services : master's thesis

Udovičić, Stjepan (author), Vida, Irena (mentor)

• Language: English
• Keywords: trženje, elektronsko trženje, elektronsko poslovanje, poslovno komuniciranje, telekomunikacije, informacijska tehnologija, storitve, raziskave, analiza
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Udovičić]
• Year: 2006
• Number of pages: 98 str.
• PID: 20.500.12556/RUL-11059
• UDC: 339.138
• COBISS.SI-ID: 16901606
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, electronic marketing, electronic commerce, business communication, telecommunications, information technology, services, research, analysis