Platforma za motiviranje uporabe trajnostne mobilnosti v Ljubljani

Horvatić, Matej (author), Predan, Barbara (mentor), Pritržnik, Lidija (mentor)

Magistrsko delo raziskuje problem nemotiviranosti prometnih udeležencev v Ljubljani za uporabo trajnostne mobilnosti, natančneje javnega potniškega prometa. V osnovi je to posledica neobveščenosti s strani uporabnikov in posledično občutka, da je javni prevoz neprimeren za njihove potrebe. Sliko stanja v Evropi sem pridobil z raziskavo različnih evropskih mest. Zatem sem se osredotočil na Ljubljano: problemi, obstoječi sistemi, vizija za prihodnost, kot tudi razumevanje potovalnih navad in problemov prebivalcev. Temu je sledila poglobitev na temo motivacije ter načrtovanje. Rezultat je nova aplikacija Urbana, ki uporabniku omogoča celovito in prilagodljivo uporabo javnega potniškega prometa z vsemi informacijami in funkcijami na enem mestu. Zajema standardne funkcije, kot so načrtovanje poti, nakup in spremljanje veljavnosti vozovnic, uporaba sistema izposoje koles BicikeLj. Poenostavljena uporaba opolnomoči uporabnika, da se znajde v zapletenem sistemu, kjer do zdaj ni bil postavljen na prvo mesto. Dodatni motivacijski spodbudi sta sistem izzivov in nagrad ter možnost stika LPP-ja in MOL-a. Njun namen je uporabniku ponuditi dodatne razloge za uporabo javnega prometa in možnost soustvarjanja mesta. Namen predlagane rešitve je nadgradnja uporabniške izkušnje uporabe storitev javnega prometa, s ciljem povečanja trajnostne mobilnosti.

• Language: Slovenian
• Keywords: industrijsko oblikovanje, storitveno oblikovanje, javni promet, motivacija, mobilna aplikacija, trajnostna mobilnost, teorija dregljaja, magistrsko delo
• Work type: Master's thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2019
• PID: 20.500.12556/RUL-110442
• Publication date in RUL: 14.09.2019

Secondary language

• Language: English
• Title: Motivational platform for the usage of sustainable mobility in Ljubljana

Abstract

Master thesis explores the problem of motivation for sustainable mobility in Ljubljana, specifically the use of public transport. Main cause are the uniformed users, who feel that the public transport doesn’t meet their needs. Firstly I researched the situation in different European cities. Then I focused on Ljubljana: its problems, current systems, vision for the future as well as user habits and problems. After that I dived deeper into motivation and began designing. End result is a new Urbana app, which enables a complete and adaptable use of public transport with all information and functions in one place. It includes standard functions, such as navigation, purchase and monitoring tickets, use of bike sharing BicikeLj. Simplified use empowers the user to manage the complex system, which to this day didn’t put his needs as a priority. Additional motivational encouragements are challenge and reward system and contacting LPP and MOL. They offer an additional reason to use public transport and a chance to co-create the city. Purpose of the proposed solution is to upgrade the user experience of the public transport service with the goal to increase sustainable mobility.

• Keywords: industrial design, service design, public transport, motivation, mobile application, sustainable mobility, nudge theory, MA thesis