Razvoj plakata skozi zgodovino in izdelava serije plakatov na temo nasilje v družini

Kačič, Polona (author), Pušnik, Nace (mentor)

V diplomskem delu je predstavljen razvoj plakata skozi zgodovino. Plakat je glavno sredstvo za sporočanje in komuniciranje v družbi. Skozi zgodovino so se razvili različni tipi plakatov, kot so oglaševalski, propagandni in umetniški plakat. Prav tako so se razvile različne tehnike oblikovanja in stili, ki so bili odvisni od družbene ureditve, kulture in predvsem zgodovinskega obdobja. V teoretičnem delu so predstavljeni stili plakatov, ki so jih oblikovali v določenih zgodovinskih obdobjih. Osrednja tema obravnave so ustvarjalci plakatov in njihova dela. Razloženo je, kaj je glavna naloga plakatov, kako so se razvijali skozi določena zgodovinska obdobja in s kakšnim namenom so bili izdelani. Prav tako so analizirane kompozicije elementov, barve in tipografija plakatov glede na obdobje nastanka. V povezavi s tem je izvedena obravnava, kako se lahko skozi plakate odraža pereča družbena tema nasilje v družini, plakati izdelani v okviru diplomske naloge pa skušajo opozoriti na ta problem. Diplomsko delo je bilo izvedeno s pomočjo programske opreme Adobe (Photoshop, Illustrator, InDesign), Glyphs, FontLab in Microsoft Office. Prav tako sta bila uporabljena fotoaparat in grafična tablica. Za analizo plakatov je bila uporabljena tehnologija sledenja očesnih premikov (angl. eye tracking), s pomočjo katere je bila preverjena kakovost, uporabnost in učinkovitost plakatov. Analiza je bila osredotočena predvsem na to, kateri del plakata pritegne največ pozornosti. Poleg rezultatov, pridobljenih s pomočjo naprave za sledenje očesnim premikom, je bila izdelana tudi anketa (1ka), na podlagi katere je bil pridobljen drugi niz podatkov, ki je služil za primerjavo. Izdelana je bila serija petih plakatov na temo nasilja v družini. Oblikovani so bili v lastnem stilu, vendar je bila pri tem pozornost usmerjena na kompozicijo elementov, izbor barv in tipografijo.

• Language: Slovenian
• Keywords: nasilje v družini, oblikovanje, plakat, vizualno sporočanje, zgodovina
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2019
• PID: 20.500.12556/RUL-110276
• Publication date in RUL: 13.09.2019

Secondary language

• Language: English
• Title: History of Poster Development and Design of Series of Posters on the Topic of Domestic Violence

Abstract

In this thesis, the development of a poster throughout history, which is the main means of communication in our society, is presented. Over the course of history , various types of posters have been developed, such as advertising, propaganda and art posters. Furthermore, different design techniques and styles, which varied according to social organization, culture and especially the historical background, were created. In the theoretical part, the styles of posters created in certain historical periods were analyzed. The designers were the main focus point and some of their works were introduced. The main purpose of posters was presented and their development throughout certain historical periods was explained. The composition of elements, color and font of posters with regard to the period of origin were analyzed. In this context, the reflection of posters on the topical issue of domestic violence was examined and attention was drawn to this problem through our own poster designs. The practical part was carried out using Adobe software (Photoshop, Illustrator, InDesign), Glyphs, FontLab and Microsoft Office, as well as a camera and a graphics tablet. Furtheremore, eye tracking technology was used to check the quality, usability and effectivness of the posters, with a special focus on examining which part of the poster attracts the most attention. In addition to the results obtained with the help of the device for tracking the eye movements, a survey (1ka) was carried out on the basis of which another set of data was collected to potentialy serve as a comparison. A series of five posters on the topic of domestic violence was created and the posters were made in their own way, while paying attention to the composition of elements, the choice of colors and typography.

• Keywords: design, domestic violence, history, poster, visual communication