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Celostna grafična podoba podjetja MedAdria, d.o.o.
Moder, Karin (Author), Pušnik, Nace (Mentor) More about this mentor... This link opens in a new window

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Abstract
Diplomsko delo obsega potek izdelave celostne grafične podobe za podjetje MedAdria d. o. o. Podjetje do sedaj še nima celostne grafične podobe, le-ta pa je potrebna za prepoznavnost na trgu. V teoretičnem delu je predstavljena opredelitev pojma celostna grafična podoba. Diplomska naloga se osredotoča na elemente celostne grafične podobe kot so barvna shema, tipografija, logotip ter ostale dele celostne grafične podobe (vizitka, dopisni list ipd.). V eksperimentalnem delu so navedeni materiali in metode s katerimi je izdelana celostna grafična podoba, izdelana pa je bila tudi spletna anketa za preverjanje ustreznosti celostne grafične podobe – pridobitev subjektivnega mnenja anketirancev. Za preverjanje celostne grafične podobe smo uporabili tudi napravo za sledenje očesnim premikom – objektivno mnenje anketirancev. Pisno in slikovno so izdelki predstavljeni v poglavju rezultati in razprava.

Language:Slovenian
Keywords:celostna grafična podoba, logotip, naprava za sledenje očesnim premikom, oblikovanje, priročnik celostne grafične podobe
Work type:Bachelor thesis/paper (mb11)
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2019
Views:498
Downloads:473
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Secondary language

Language:English
Title:Corporate identity of the company MedAdria, d.o.o.
Abstract:
The diploma thesis includes the production of a visual corporate identity for the company MedAdria, d. o. o. To this date, the company does not yet have a visual corporate identity, which is needed for market recognition and visibility. In the theoretical part the term visual corporate identity is presented. The diploma thesis focuses on elements, such as color scheme, typography, logo and other parts of visual corporate identity (business card, correspondence list, etc.) In the experimental part, the materials and methods used to produce a visual corporate identity are presented, as well an online survey for checking the appropriateness of the visual corporate identity – obtaining the subjective opinion of the participants. To check the visual corporate identity we also used an eye tracking device – obtaining the objective opinion of participants. The products of the diploma thesis are presented in the chapter »Rezultati in razprava« (Results and discussion) in writing and in picture.

Keywords:brand manual, visual corporate identity, design, eye tracking device, logotype

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