The diploma thesis describes the production of an attractive promotional video with the guerrilla video production technique, i.e. production with minimal costs. The video was intended to promote a microbrewery online on social networks.
In the first part of the thesis I described the recording technique, the recording and the software used, the scenario and the entire recording process and the different scenes used.
Further I described in more detailed post-production in which I combined three Adobe programs, Premiere Pro CC, Photoshop CC and After Effects CC. I presented the making of an entire video, in which I described step by step how to apply the effects, transitions, use the color correction and edit videos.
In the last part of the thesis, I also described how to export all the videos and whole process of posting these videos on social networks.
All videos respectively end products can be viewed.