Diploma thesis, titled The Visual Identity for Festival of Interactive Art, first introduces and evolves the concept of the interactive festival and its predecessors – webpages, which use some of the elements that the interactive festival tries to unite. The second part of the thesis focuses on the elements, which constitute the visual identity. The basic element of visual identities – the logotype – is in the merciless hands of the people that do not realise they are creating it. The main part of the interactive festival are socially critical games, situated on the webpage, which represents the fundamental structure of this festival. All components of the festival are striving towards the presumption of interactivity.