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Standardizacija in adaptacija v mednarodmem trženjskem komuniciranju : primeri slovenskih predelovalnih podjetij
ID
Ušaj, Saša
(
Author
),
ID
Zalaznik, Maja
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/usaj2542.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
predelovalna industrija
,
podjetje
,
medorganizacijsko trženje
,
mednarodno trženje
,
standardizacija
,
usklajevanje
,
oglas
,
pospeševanje prodaje
,
direktno trženje
,
odnosi z javnostjo
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[S. Ušaj]
Year:
2006
Number of pages:
45 str. 7 str. pril.
PID:
20.500.12556/RUL-10978
UDC:
339.138
COBISS.SI-ID:
16850662
Publication date in RUL:
11.07.2014
Views:
1442
Downloads:
234
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Secondary language
Language:
Unknown
Keywords:
Slovenia
,
processing industry
,
enterprises
,
intercompany marketing
,
international marketing
,
standardization
,
adjustment
,
advertisement
,
sales promotion
,
direct selling
,
public relations
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