Standardizacija in adaptacija v mednarodmem trženjskem komuniciranju : primeri slovenskih predelovalnih podjetij

Ušaj, Saša (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: Slovenija, predelovalna industrija, podjetje, medorganizacijsko trženje, mednarodno trženje, standardizacija, usklajevanje, oglas, pospeševanje prodaje, direktno trženje, odnosi z javnostjo
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [S. Ušaj]
• Year: 2006
• Number of pages: 45 str. 7 str. pril.
• PID: 20.500.12556/RUL-10978
• UDC: 339.138
• COBISS.SI-ID: 16850662
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: Slovenia, processing industry, enterprises, intercompany marketing, international marketing, standardization, adjustment, advertisement, sales promotion, direct selling, public relations