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Standardizacija in adaptacija v mednarodmem trženjskem komuniciranju : primeri slovenskih predelovalnih podjetij
ID Ušaj, Saša (Author), ID Zalaznik, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/usaj2542.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, predelovalna industrija, podjetje, medorganizacijsko trženje, mednarodno trženje, standardizacija, usklajevanje, oglas, pospeševanje prodaje, direktno trženje, odnosi z javnostjo
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Ušaj]
Year:2006
Number of pages:45 str. 7 str. pril.
PID:20.500.12556/RUL-10978 This link opens in a new window
UDC:339.138
COBISS.SI-ID:16850662 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1201
Downloads:226
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Language:Unknown
Keywords:Slovenia, processing industry, enterprises, intercompany marketing, international marketing, standardization, adjustment, advertisement, sales promotion, direct selling, public relations

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