The diploma thesis combines motion and animation in combination with graphic design to more efficiently communicate the main global problem that is discussed. The thesis thus includes animation, graphic design and motion graphics. In the theoretical part these three fields are described; later, in the practical part they are combined to make the final product. The theoretical part describes graphic design, its purpose, the connection of visual elements with the main message, and its potential media. A short history of graphic design is presented. Afterwards, the concept of animation, its history and its principles are described. The beginnings and the principles of motion graphics are explained. The theoretical part ends with a presentation of the human perception of motion. The experimental part documents the path from the idea for a graphic poster to the final product – a looping animation. In the first part of the experimental part the programs that were used in the creative process of developing the motion graphics on the posters are described. This is followed by a presentation of the main message and idea of the three graphic posters. The process of making the posters is presented, and the main design elements (such as typography, honeycomb, bee, plants that attract bees) and the main composition are described. Each poster is presented separately. The storyboard, its making and main shots, the process behind the development of the animation or motion graphics, and the list of movements of specific elements are described. The result of the experimental work in the diploma thesis is a product that combines graphic design, animation and motion graphics. At the end of the thesis, the chapter on results, discussion and conclusions presents the final product and analyzes its communication challenge.
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