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Vlogam, vlogaš, vloga: YouTube kot spletna platforma video bloganja
Todorović, Sara (Author), Oblak Črnič, Tanja (Mentor) More about this mentor... This link opens in a new window

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Abstract
Nova praksa ustvarjanja in objavljanja video blogov je postala sodobni fenomen ter je kot novost v digitalnem svetu svoj vzpon dosegla leta 2014. Video blog, kot eden izmed najbolj priljubljenih uporabniško pridobljenih vsebin, je z odprtostjo spletnih platform, ki vsakemu uporabniku omogočajo participacijo, in s povečano dostopnostjo kamer povečal svojo prisotnost ter integriranost v spletnih okoljih, kar pomembno vpliva na oblikovanje in grajenje digitalne identitete in samo-prezentacije ter na komunikacijske in strateške spretnosti, s katerimi uporabniki pritegnejo gledalce. Tovrsten tip video vsebin je postal najbolj razširjen na spletni platformi YouTube. Video bloganje, kot oblika medijske in kulturne prakse, postaja vse bolj razširjeno tudi v slovenskem prostoru. Zato se v magistrskem delu ukvarjam z identificiranjem in popisom najbolj priljubljenih slovenskih video blogerjev, obliko participacije ter vprašanjem, kakšna je kolektivna podoba slovenskega dela spletne platforme YouTube in kakšen je odnos slovenskih video blogerjev do platforme same. S kvantitativno raziskovalno metodo – analizo besedil – sem preverjala hipoteze, ki primarno bazirajo na pregledovanju karakteristik najbolj odmevnih video blogov.

Language:Slovenian
Keywords:YouTube, vlog, participativna kultura, spletna platforma, analiza besedil.
Work type:Master's thesis/paper (mb22)
Organization:FDV - Faculty of Social Sciences
Year:2019
COBISS.SI-ID:36334685 This link opens in a new window
Views:695
Downloads:232
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Secondary language

Language:English
Title:I am vlogging, you are vlogging, he/she is vlogging: YouTube as an online platform of video blogging
Abstract:
The new practice of creating and publishing video blogs has become a modern phenomenon, and as a novelty in the digital world it has reached its ascent in 2014. Video blog as one of the most popular user generated content has with the openness of online platforms that allow each user to participate and with the increase in the accessibility of cameras increased its presence and integration in web environments, which significantly affects the design and build of digital identity, self-presentation, communication and strategic skills to attract viewers. This type of video content has become the most widespread on YouTube's online platform. Video blogging as a form of media and cultural practice is becoming increasingly widespread in Slovenia as well. Accordingly, in my master'st hesis, I work on identifying and listening the most popular Slovenian video bloggers, the form of participation, and the question of what the collective image of the Slovenian part of the online YouTube platform is and what their attitude towards the platform itself is. With a quantitative research method – text analysis - I checked hypotheses that is primarily based on reviewing the features of the most popular video blogs.

Keywords:YouTube, vlog, participatory culture, online platform, content analysis.

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