With the development of internet, especially modern social network sites, society today became a society of ubiquitous visibility and surveillance. The algorithms that drive social network sites save all the information and happenings, which is why many authors compare today’s modern society to Bentham’s concept of panopticon, where observing and being observed is crucial. The goals of this paper are to find out how the young people of today percieve ubiquitous visibility and surveillance, both vertical and horizontal, on Facebook and Instagram. The key findings of my work are presented with the help of theoretical starting points, which include concepts of panopticon, surveillance, privacy, self-representation and mediatization and with the help of deepened interviews carried out between young people aged 18 to 23 years old. Young people use Facebook and Instagram to stay in touch with their friends and to observe interesting people, which they do not see as surveillance over others. They are aware of the visibility and surveillance, but they are not inclined to excessive exposure and are therefore not interesting enough for surveillance.
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