The focus of my BA thesis is mostly on tourism and tourist photography. I explored the nature and tourist behaviour through tourist photography and his use of photographic medium. I was interested in how the tourist gaze affects photographic behaviour, resulting in repetitive, unoriginal, common and performed photos of tourists in front of tourist attractions. Through the history and evolution of tourism and vernacular photography I extracted the main characteristics of tourist images and the evolution of the tourist itself as a photographer. I also investigated the topic through analysis of other photographers, dealing with a similar content. The second part I dedicated to analysis of the practical work, which explains why this topic was chosen and the beginning ideas for the project, continuing with the methodology and concluding results. The final project can be perceived as a combination of tourist guide and the family photo album. The intentions of the interactive book, guiding us through made-up attractions is to criticize the na?ve touristic nature, following everything that is told, copying others, while at the same time believing in its individuality and uniqueness.