The aim of this BA thesis is to design a visual identity of a brand of wine collection for beginners, which will improve the user experience and encourage wine discovery and wine culture. The key element of the process is knowledge about target audience combined with wine culture. This particular brand of wine is also a part of the existing corporate brand Vina Koper.
Theoretical part gathers the meanings of identity, brand, packaging, target audience, and wine culture. Vina Koper's existing manual and their current products were the subject for conducting an analysis of their visual identity. Additionally, characterization of the target audience was made. Based on these conclusions, a selection of wine was made and information for the packaging was choosen.
Based on the conclusions defined in the theoretical part, the practical part presents all of the elements of visual identity of a brand of wine collection (illustration, pictograms, colour scheme, typography, ...) which is composed of nine kinds of wine.