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Sporočila za javnost na družbenih medijih
Kraševec, Pia (Author), Verčič, Dejan (Mentor) More about this mentor... This link opens in a new window

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Abstract
Živimo v turbolentnih časih, kjer se družbene in tehnološke smernice hitro spreminjajo, vse industrije pa se prilagajajo digitalnemu svetu. Ena izmed teh industrij je glasbena industrija, kjer sporočanje novic poteka izven okvirjev tradicionalnih medijev. Sporočila za javnost so se prelevila v objave na družbenih medijih, saj imajo tako večji doseg publike, hkrati pa omogočajo kreativnejši in dvosmerni način komuniciranja. Diplomsko delo je sestavljeno iz teoretskega opisa transformacij od tradicionalnega sporočila za javnost do objave na družbenih medijih in pa študije primera, ki temelji na kanadskem predstavniku glasbene kulture, nastopajočim pod imenom Drake, in njegovim načinom podajanja informacij sledilcem v obliki objav na družbenih medijih.

Language:Slovenian
Keywords:odnosi z javnostmi, sporočilo za javnost, objava na družbenih medijih, glasbena industrija, Drake
Work type:Bachelor thesis/paper (mb11)
Organization:FDV - Faculty of Social Sciences
Year:2019
COBISS.SI-ID:36312157 This link opens in a new window
Views:441
Downloads:177
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Secondary language

Language:English
Title:Social media releases
Abstract:
We live in turbolent times, where social and technological guidelines are changing rapidly and all industries are adapting to the digital world. One of these industries is the music industry, where news reporting goes beyond traditional media frameworks. Traditional press releases have transformed into social media press releases since they have a greater audience reach while at the same time allowing a more creative twoway communication. The thesis consists of a theoretical description of transformations from a traditional press release to a social media press release and a case study based on a Canadian pride and joy of musical culture, performing under the name od Drake and his way of providing information to his followers in the form of social media press releases.

Keywords:Public relations, press release, social media release, music industry, Drake

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