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Primerjava spletnega komuniciranja slovenskih krščanskih skupnosti
Maglica, Martina (Author), Črnič, Aleš (Mentor) More about this mentor... This link opens in a new window, Verk, Nataša (Co-mentor)

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Abstract
Na vrhuncu razvoja spleta 3.0. se je položaj uporabnikov spremenil, saj ti od organizacij vedno bolj zahtevajo prostor za lastno izražanje. Uporabniki so postali »protrošniki«, ki ne želijo več konzumirati neskončnih količin informacij različnih organizacij, marveč v oblikovanju vsebine aktivno sodelovati. To prinaša izzive tako profitnim kot neprofitnim organizacijam. Med slednje sodijo tudi religijske skupnosti, ki se soočajo z izzivom dvosmernosti komuniciranja in vzpostavljanja avtoritete v simetriji ter lastnega osmišljanja tehnologije. Že med krščanskimi skupnostmi v svetu je ogromno razlik in pogledov na spletno udejstvovanje. Tovrstne dileme so nas spodbudile k preizpraševanju in raziskovanju vprašanj, kot so: kako se s procesom digitalizacije soočajo slovenske krščanske skupnosti, kakšne komunikacijske modele uporabljajo, kateri so njihovi cilji in kakšne razlike ali podobnosti obstajajo med njimi glede pristopov k digitalnemu komuniciranju. S pomočjo mešane metode analize vsebine smo raziskali objave in orodja spletnih ter Facebook strani in rezultate med seboj primerjali. Opažamo, da dvosmerno komuniciranje ? niti na spletnih niti na Facebook straneh ? in pripadajoča spletna orodja niso izkoriščena v polnosti, kar je v skladu z ugotovitvami, da številne religijske organizacije uporabljajo nove medije na isti način, kot so uporabljale prejšnje. Raziskovane slovenske krščanske skupnosti so si v neizkoriščenosti spletnih potencialov zelo podobne. Spletno delovanje organizacij, tudi krščanskih religijskih skupnosti, je nujno več, kot le posredovanje in kopičenje informacij. Dvosmerno komuniciranje prinaša zvestobo in poistovetenje, h kateremu stremijo ne le »posvetne« znamke, marveč tudi religijske, v našem primeru krščanske.

Language:Slovenian
Keywords:komunikacijski modeli, digitalizacija religije, krščanske skupnosti, splet 3.0.
Work type:Bachelor thesis/paper (mb11)
Organization:FDV - Faculty of Social Sciences
Year:2019
COBISS.SI-ID:36280925  Link is opened in a new window
Views:284
Downloads:126
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Secondary language

Language:English
Title:Comparison of Online Communication Among Slovene Christian Communities
Abstract:
At the peak of development of the web 3.0., the position of users has shifted, since they are demanding more space for their own expression. Users have become 'prosumers'; they do not only want to consume endless amounts of information coming from different organizations, but to actively participate in content creation as well. That brings some challenges to profit and non-profit organizations. One of the latter are also religious communities, which are confronting the emerging challenge of the two-way communication – establishing authority in the midst of the symmetry and creating meaning behind the used technology. Between the different Christian denominations around the world, there are already many differences and opinions regarding online activity. Such dilemmas, have leaded us to re-question and research questions such as: how some Slovenian Christian Communities are dealing with the process of digitalization, what kind of communication models are being used, what are the goals of their communications with publics and what kind of similarities and differences are emerging between researched denominations. While using mixed method of content analysis, we have analyzed the posts and tools used on the Internet and Facebook pages and compared them between denominations. We have noticed, that the two-way communication - neither on the Internet and Facebook pages nor within the used web tools, the full potential is not being used, which is consistent with the findings, that many religious organizations use new media in the same way they have used previous ones. Researched Slovene Christian communities are similar in the way of unexploited potential of interactive tools of the websites and social media. Online activity is more than just a delivery and accumulation of information. The two-way communication brings loyalty and identification, which are often goals not only of ‘worldly’ brands, but of religious - Christian ones as well.

Keywords:Key words: communication models, digitalization of religion, Christian denominations, web 3.0.

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