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Grafična priprava izbranih elementov vključenih v celostno grafično podobo izdelkov naravne kozmetike
Zupanc, Manca (Author), Urbas, Raša (Mentor) More about this mentor... This link opens in a new window

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Abstract
Celostna grafična podoba predstavlja podjetje in je eden ključnih elementov vseh podjetij. Ker zaobjema različne elemente in izdelke, na katerih je upodobljena izbrana grafična podoba s slikovnimi, barvnimi, črkovnimi in drugimi značilnostmi, je potrebno poskrbeti predvsem tudi za to, da so ti elementi ustrezno grafično pripravljeni ter da vsebujejo pravilne nastavitve, ki bodo omogočale njihovo objavo bodisi na svetlobnih slikovnih nosilcih (najrazličnejših zaslonih) bodisi na tiskovinah. Namen diplomskega dela je bil izdelati celostno grafično podobo, ki bo uspešno predstavljala podjetje na trgu, in skladno z njo oblikovati embalažo ter zasnovati spletno mesto podjetja Milo za žajfo, ki izdeluje naravne kozmetične izdelke. Naloga je osredotočena na grafično pripravo različnih elementov celostne grafične podobe podjetja Milo za žajfo. Diplomska naloga je razdeljena na teoretični in eksperimentalni del. V teoretičnem delu sta preučena opredelitev pojma celostne grafične podobe ter potek snovanja in izvedbe, s poudarkom na ustrezni grafični pripravi posameznih elementov. V eksperimentalnem delu pa so preučeni postopki priprave gradiv in vsebine za izdelavo posameznih izbranih elementov celostne grafične podobe podjetja, pri čemer so upoštevane tako želje naročnika kot tudi tehnične značilnosti in lastnosti končnih izdelkov. Cilj diplomskega dela je bil izdelati ustrezno grafično pripravljene posamezne elemente celostne grafične podobe, ki so kakovostni, kreativni, profesionalni in estetski, ter oblikovati tiskovine, promocijski material, embalažo in spletno mesto, ki se z njimi vizualno in vsebinsko povezujejo.

Language:Slovenian
Keywords:celostna grafična podoba, embalaža, grafično oblikovanje, grafična priprava, logotip, spletno mesto
Work type:Bachelor thesis/paper (mb11)
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2019
Views:338
Downloads:168
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Secondary language

Language:English
Title:Graphic prepress of selected elements included in corporate identity of natural cosmetics products
Abstract:
Corporate identity represents company and is one of the key elements of all companies. It includes business card, stamp, electronic signature, envelope, poster, various promotional materials and other items that differ according to the customer’s wishes. All these elements must be properly graphically prepared for their publication on different media, like displayed or printed materials. The purpose of the diploma thesis was to create a corporate identity that will successfully present a company on the market and in line with that design the packaging and website for the company Milo za žajfo, which produces natural cosmetic products. The task is focused on the graphic preparation of various elements of the corporate identity of the company Milo za žajfo. The diploma thesis is divided into a theoretical and experimental part. The theoretical part explains the term corporate identity, the course of design and implementation, with an emphasis on the appropriate graphic preparation of the individual elements. The experimental part explains the process of graphic preparation of various elements of the corporate identity where customers wishes, technical characteristics and characteristics of the finished products are considered. The aim of the diploma thesis was to create an appropriate graphically prepared individual elements of the corporate identity, which are of good quality, creative, professional and aesthetic, and also to design printed materials, promotion materials, packaging and a website that are visually and substantially related.

Keywords:corporate identity, graphic design, graphic prepress, logo, package, website

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