Corporate identity represents company and is one of the key elements of all companies. It includes business card, stamp, electronic signature, envelope, poster, various promotional materials and other items that differ according to the customer’s wishes. All these elements must be properly graphically prepared for their publication on different media, like displayed or printed materials.
The purpose of the diploma thesis was to create a corporate identity that will successfully present a company on the market and in line with that design the packaging and website for the company Milo za žajfo, which produces natural cosmetic products. The task is focused on the graphic preparation of various elements of the corporate identity of the company Milo za žajfo.
The diploma thesis is divided into a theoretical and experimental part. The theoretical part explains the term corporate identity, the course of design and implementation, with an emphasis on the appropriate graphic preparation of the individual elements. The experimental part explains the process of graphic preparation of various elements of the corporate identity where customers wishes, technical characteristics and characteristics of the finished products are considered.
The aim of the diploma thesis was to create an appropriate graphically prepared individual elements of the corporate identity, which are of good quality, creative, professional and aesthetic, and also to design printed materials, promotion materials, packaging and a website that are visually and substantially related.