In today's media world, there is a lot of discussions and warning about the rise of fake news. The presence of unreliable reporting has spread to all media channels, even to the traditional ones. The media landscape got a new look, journalism is losing objectivity and following fast reporting trends, which leads to the contemporary issue of the relation between the journalist and reader, who have found themselves in co-dependency. Due to fast reporting, journalists no not proof data and readers want to read sensational stories. The combination of reliable and unreliable information in the media represents a challenge for reader or consumers of content, who can contribute to a lower impact of fake news with their critical approach. It seems that fake news a gathering the most power during election campaigns, which has been the case throughout the media history in the guise of other terms, like propaganda, manipulation and similar. The analysis of factors, which in the broader sense draw the picture of individual European states, has led to the results, which answer the question of the impact of fake news in certain states. My origin was the table of the European Communication Monitor, which shows the opinion research among communication workers about their feelings regarding the impact of fake reporting. The analysis of six states, which deviate in two ways, has led to conclusions, which greatly relate to free and diverse media reporting within individual states.