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Izdelava radijskega oglasa v programu Adobe Audition
Miklič, Anže (Author), Gabrijelčič Tomc, Helena (Mentor) More about this mentor... This link opens in a new window

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Abstract
Diplomsko delo z naslovom Izdelava radijskega oglasa v programu Adobe Audition je praktično uporabno za radijsko produkcijo. V treh sklopih je predstavljena izdelava radijskega oglasa in sicer od idejne zasnove do končnega izdelka. Definiran je pojem radijskega oglasa. Podana je zgodovina razvoja radijskega oglasa kot tudi radia samega. Če smo želeli ustvariti dober radijski oglas, smo morali idejno zasnovo najprej prenesti na papir in jo nato glasovno upodobiti s pravilno izbiro glasu, potem pa je bila potrebna velika mera kreativnosti, da smo ob željah naročnika izdelali oglas, ki je naredil naročnika prepoznavnega in je šel poslušalcem hitro v uho. Radijski oglas ima tako svoje prednosti kot pomanjkljivosti, vendar je ob pravilnem načinu trženja radijskega oglasa na radijski postaji uspeh zagotovljen. Vendar pa je veliko stvari pogojenih tudi s samo ceno izdelave radijskega oglasa kot tudi finančnimi sredstvi, ki jih je posameznik pripravljen nameniti za oglaševanje na radijski postaji. Namen terenskega dela je bila kratka predstavitev Radia Antena in Radia Antena Štajerska (prej Radio Fantasy) ter njunega delovanja. Primerjane so bile cene oglaševanja med samima radiema. Predstavljena je bila ciljna publika, ki posluša oba radia. Iz tega podatka izvemo, kakšne vrste radijskih oglasov predvajata. Nato je na Radiu Antena sledilo sodelovanje pri samem snemanju radijskega oglasa, postprodukciji. Predstavljen je bil prostor režije ter snemalnice. Iz pogovorov s producenti spoznamo delo producenta oglasa. Diplomsko delo predstavlja »navodila« oz. je začetni vodič za izdelavo radijskega oglasa.

Language:Slovenian
Keywords:Adobe Audition, oglaševanje, radijski oglas, radio, scenarij
Work type:Bachelor thesis/paper (mb11)
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2019
Views:137
Downloads:46
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Secondary language

Language:English
Title:Making radio advertisement in Adobe Audition
Abstract:
The goal of this thesis, entitled The Making of a Radio Advertisment in Adobe Audition Program, is to present the production path of a radio ad from the beginning to the end. The thesis is divided in three parts which depict production progress from conceptual design to the final product. The thesis defines what a radio ad actually is, its history and the history of the medium, the radio. For a good radio ad we must put the idea on the paper before we transfer it into digital form. The cho ice of the right voice is also important. With a great measure of creativity, we produced the ad which meets our client's wishes and makes the client recognizable (by 'being catchy'). Radio ads have benefits as well as disadvantages. If the advertisement space on the radio is managed well, the success is guaranteed. Their success depends on efficient cost management of client's cost of the ad itself and also the radio's advertisement time. The purpose of the fieldwork is to present two radio stations and their activities, Radio Antena in Radio Antena Štajerska (former Radio Fantasy). We will also compare the advertisement prices between these two radio stations and analyse their advertisement prices as well as their target audience and frequency reach. At Radio Antena we participated in the radio broadcast itself and its post- production. We got to know the work in the editing and sound room and room. We learned about the work of the producer by using a questionnaire. This diploma thesis represents a sort of instruction manual for producing a radio ad.

Keywords:Adobe Audition, advertise, radio ad, radio, script

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