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Pripravljenost porabnikov za sprejemanje mobilnega trženja : magistrsko delo
ID Grkovska, Sanja (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/grkovska3326-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, mobilna telefonija, potrošnik, odločanje, spremembe, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Grkovska]
Year:2018
Number of pages:IV, 55, 14 str.
PID:20.500.12556/RUL-107282 This link opens in a new window
UDC:366
COBISS.SI-ID:24983526 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1158
Downloads:104
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Secondary language

Language:English
Title:A consumer willingness to accept mobile marketing
Keywords:marketing, electronic marketing, mobile telephony, consumer, decision making, changes, research, analysis

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