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Analiza procesa spletnega nakupa otroških izdelkov : magistrsko delo
ID
Borković, Nina
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/borkovic3324-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
odločanje
,
vedenje potrošnikov
,
psihologija potrošnika
,
analiza
,
primeri
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Borković]
Year:
2019
Number of pages:
III, 83, 47 str.
PID:
20.500.12556/RUL-107279
UDC:
366
COBISS.SI-ID:
24982758
Publication date in RUL:
20.04.2019
Views:
1109
Downloads:
140
Metadata:
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Secondary language
Language:
English
Title:
An analysis of the online buying process of child products
Keywords:
marketing
,
purchasing
,
decision making
,
consumer behaviour
,
consumer psychology
,
analysis
,
cases
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