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Analiza nakupnih odločitev imetnikov mnogoterih kartic zvestobe trgovcev z živili : magistrsko delo
ID
Martek, Ana
(
Author
),
ID
Dmitrović, Tanja
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/martek3331-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
psihologija potrošnika
,
nakup
,
odločanje
,
lojalnost
,
programi
,
komparacije
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Martek]
Year:
2019
Number of pages:
III, 54, 10 str.
PID:
20.500.12556/RUL-107249
UDC:
366
COBISS.SI-ID:
24930278
Publication date in RUL:
20.04.2019
Views:
1666
Downloads:
158
Metadata:
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:
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Secondary language
Language:
English
Title:
An analysis of purchase decisions of multiple grocery loyalty cards owners
Keywords:
marketing
,
consumer behaviour
,
consumer psychology
,
purchasing
,
decision making
,
loyalty
,
programmes
,
comparisons
,
research
,
analysis
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