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Zgodba blagovne znamke : zaznavanje slovenskih porabnikov
ID Prodanović, Magdalena (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/prodanovic3300-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, vedenje potrošnikov, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Prodanović]
Year:2018
Number of pages:II, 51, 31 str.
PID:20.500.12556/RUL-107219 This link opens in a new window
UDC:366
COBISS.SI-ID:24890598 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1625
Downloads:136
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Secondary language

Language:English
Title:A brand story: the perception of the brand by Slovenian consumers
Keywords:marketing, brands, consumer behaviour, research, analysis

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