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Zgodba blagovne znamke : zaznavanje slovenskih porabnikov
ID
Prodanović, Magdalena
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/prodanovic3300-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
vedenje potrošnikov
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Prodanović]
Year:
2018
Number of pages:
II, 51, 31 str.
PID:
20.500.12556/RUL-107219
UDC:
366
COBISS.SI-ID:
24890598
Publication date in RUL:
20.04.2019
Views:
1833
Downloads:
138
Metadata:
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Vancouver
:
PRODANOVIĆ, Magdalena, 2018,
Zgodba blagovne znamke : zaznavanje slovenskih porabnikov
[online]. Master’s thesis. Ljubljana : M. Prodanović. [Accessed 26 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/prodanovic3300-B.pdf
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Secondary language
Language:
English
Title:
A brand story: the perception of the brand by Slovenian consumers
Keywords:
marketing
,
brands
,
consumer behaviour
,
research
,
analysis
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