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Primerjava ponudnikov hitre mode in tradicionalnih modnih trgovcev v očeh zrelega segmenta porabnikov : magistrsko delo
ID Erjavec, Ajda (Author), ID Culiberg, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/erjavec3207-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, trg, segmentacija, tekstilna industrija, vedenje potrošnikov, odločanje, nakup, case study, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Erjavec]
Year:2018
Number of pages:III, 61, 11 str.
PID:20.500.12556/RUL-107133 This link opens in a new window
UDC:366
COBISS.SI-ID:24775654 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1067
Downloads:104
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Secondary language

Language:English
Title:A comparison of fast fashion and traditional fashion retailers from the mature consumers' perspective
Keywords:marketing, market, segmentation, textile industry, consumer behaviour, decision making, purchasing, case study, research, analysis

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