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Vpliv trženjskih placebo učinkov na zaznavo okusa : magistrsko delo
ID Majer, Maja (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/majer2572-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, psihologija, blagovne znamke, živilska industrija, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Majer]
Year:2017
Number of pages:II, 50, 10 str.
PID:20.500.12556/RUL-107122 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24350182 This link opens in a new window
Publication date in RUL:20.04.2019
Views:1082
Downloads:127
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Secondary language

Language:English
Title:An analysis of marketing placebo effects on taste perception
Keywords:marketing, purchasing, decision making, consumer behaviour, psychology, brands, food industry, research, analysis

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