Sponzorstvo Škisove tržnice 2018 kot instrument trženjskega komuniciranja v podjetju MBILLS : diplomsko delo

Žmuc, Matic (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, dogodek, sponzorstvo, merila, meritve, analiza, case study
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Žmuc]
• Year: 2018
• Number of pages: II, 25, 7 str.
• PID: 20.500.12556/RUL-107050
• UDC: 339.138
• COBISS.SI-ID: 24918502
• Publication date in RUL: 20.04.2019

Secondary language

• Language: English
• Title: Sponsorship of Škisova tržnica 2018 as an instrument of marketing communication at MBILLS
• Keywords: marketing, business communication, event, sponsorship, criteria, measurements, analysis, case study