Test poslovnega modela na primeru znamke oblačil : zaključna strokovna naloga visoke poslovne šole

Jarc, Klemen (author), Zupan, Blaž (mentor)

• Language: Slovenian
• Keywords: tekstilna industrija, trženje, segmentacija, blagovne znamke, poslovni model, testiranje, oglaševanje, prodaja, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Jarc]
• Year: 2018
• Number of pages: III, 34, 25 str.
• PID: 20.500.12556/RUL-106983
• UDC: 658
• COBISS.SI-ID: 24614374
• Publication date in RUL: 21.04.2019

Secondary language

• Language: English
• Title: Testing a business model on a case of a clothing line
• Keywords: textile industry, marketing, segmentation, brands, business model, testing, advertising, sales, analysis