The objectives of the Ph. D Thesis refer to the question of how to design a modern clothing image that will reflect modern times and the contemporary recognition of Slovenia.
Theoretical standpoints provide us with the understanding of cultural heritage and how it is related to national affiliation and the creation of new identities, and they offer an insight into the importance of clothing and into the development of affiliated costume clothing.
The analysis of clothing practices in tourism and for tourism in Slovenia has shown that most tourism workers wear their own clothes. On the basis of a case study and our own participation, has been developed a model for designing affiliation clothing arising from cultural heritage for tourism needs, which has been checked in the experimental part of the dissertation.
The research performed has provided the definitions about our clothing image and what elements are considered or recognised by the Slovenian public as Slovenian affiliation costume and what textile motifs are identified as Slovenian.
The carnation has been identified as a Slovenian motif and transformed into three modern motif compositions, and their identification has again repeatedly been verified by checking the opinion of the wider public. The modern carnation motif, identified as Slovenian, has been incorporated in the proposals for garments used to show affiliation to Slovenehood with the clothing image and we have studied the possibilities of applying it on other products.
The dissertation has proven that the selection of the original story and the design of the symbol, recognised as such by the members of a community, are very important for designing affiliated clothing.
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