Razvoj turizma v Goriških brdih skozi Primorske novice od osamosvojitve naprej

Nikolavčič, Anja (author), Balkovec, Bojan (mentor)

Skozi analizo 733 člankov Primorskih novic, izdanih med januarjem 1991 in začetkom marca 2018, podrobno spoznamo razvoj turizma v Goriških brdih. Ta se je v prvih letih razvijal dokaj počasi, po prelomu tisočletja pa vedno hitreje. Za to je bila zaslužna tudi Občina Brda, ki je tej panogi namenjala denar v proračunu, skrbela za promocijo, odprla TIC, ZTKMŠ ipd. Ob odprtju TIC-a so začeli tudi z izobraževanji za lokalne turistične vodnike. ZTKMŠ se posveča predvsem panogi turizma in skrbi za raznoliko in dobro turistično ponudbo. Za namene turizma so ustvarili tudi turistični portal, v prostorih mejnih prehodov Vipolže in Neblo pa so uredili trgovino in turistično točko. Za promocijo skrbijo s sejmi, knjigami, okroglimi mizami ipd., ustvarili so skupno blagovno znamko Brda, dežela opojnih trenutkov, in odprli Vinoteko Brda. Sprva so se v Brdih spopadali s pomanjkanjem nočitvenih zmogljivosti, z leti pa so jih povečevali, posledično se je večalo tudi število nočitev. Na voljo imajo štiri hotele in številne turistične kmetije, sobe in apartmaje. Turisti lahko uživajo v umetniškem turizmu, pohodniškem in kolesarskem, trekingu z osli in žetvi sivke, pred leti pa tudi v motorističnem. Najzanimivejše znamenitosti so stari del vasi Šmartno, vila Vipolže, Medana, grad Dobrovo, razgledni stolp Gonjače in Sabotin. Lahko obiščejo turistične prireditve, Praznik češenj, Praznik rebule in oljčnega olja, Brda in vino, martinovanje, do leta 2010 pa še kulturni festival Dnevi poezije in vina. Za razvoj turizma so se v Brdih tudi povezovali, predvsem z Avstrijci in Italijani so uresničili kar nekaj projektov. Pokrajina je dobila nekatere priznane nagrade in pohvale, ki so poskrbele tudi za brezplačno promocijo. Še vedno pa ostajata dva neuresničena turistična potenciala, briške terme in muzej. V novicah pa kljub velikemu številu podatkov nekaterih ne dobimo oziroma so pomanjkljivi.

• Language: Slovenian
• Keywords: Primorske novice, turizem, Goriška brda, razvoj, Občina Brda
• Work type: Master's thesis/paper
• Organization: FF - Faculty of Arts
• Year: 2018
• PID: 20.500.12556/RUL-105873
• Publication date in RUL: 21.12.2018

Secondary language

• Language: English
• Title: Development of tourism in region Goriška brda through newspaper Primorske novice since independence

Abstract

Through the analysis of 733 articles of the newspaper Primorske novice, published between January 1991 and early March 2018, we can in detail observe the development of tourism in the Goriška brda Hills. In the first few years, the tourism developed quite slowly, but after the turn of millennium, it began to grow faster by day. For its growth the Municipality of Brda was largely responsible. The municipality provided financial support, took care of promotion, opened a tourist information centre and an Institute for Tourism, Culture, Youth and Sport Brda (ZTKMŠ). With the opening of the tourist information centre, they began to train tourist guides. ZTKMŠ focuses primarily on the tourist industry and takes care of diverse and good tourist offer. They have also created a tourist portal and at the border posts of Vipolje and Nebla opened shops and a tourist point. Various fairs, round tables and books are organized for promotion. The institute furthermore created a trade name Brda-the Land of Intoxicating Moments and opened a wine shop Vinoteka Brda. Initially, Brda were faced with a lack of overnight accommodation, but the number of accommodations increased with the following years and consequently the number of overnight stays increased. Now the tourists can stay at four hotels and at one of the numerous tourist farms, rooms and suites. Tourists can enjoy in art tourism, hiking, cycling, trekking with donkeys, lavender harvests and years ago even in motorcycling. The most interesting sightseeing points are the old part of the village Šmartno, the Vipolže Villa, Medana, Dobrovo Castle, Gonjača Lookout Tower and Sabotin. One can also visit a number of compelling events such as Cherry Festival, Rebula and Olive Festival, Brda and Wine Festival, the Feast of St. Martin’s Day and until 2010 Days of Poetry and Wine Festival. Tourism development in Brda is also connected to the neighbouring countries Austria and Italy. Together they realized quite a few projects. Brda Hills also received some distinguished awards and praise, which provided additional promotion. Still, there are two unrealized tourist potentials-the Brda Spa and a museum. In the newspaper, despite the large number of information, we do not get all of it or the information is insufficient.

• Keywords: Newspaper Primorske novice, tourism, Goriška Brda Hills, development, Municipality Brda