Attitudes of young Slovenian consumers towards influencer content on social media : master's thesis

Kern, Eva (author), Pavasović Trošt, Tamara (mentor)

• Language: English
• Keywords: marketing, electronic marketing, social networks, brands, consumer, youth, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Kern]
• Year: 2018
• Number of pages: IV, 70, 40 str.
• PID: 20.500.12556/RUL-105649
• UDC: 366
• COBISS.SI-ID: 24814822
• Publication date in RUL: 17.12.2018

Secondary language

• Language: Slovenian
• Title: Odnos mladih slovenskih potrošnikov do vsebin mnenjskih vplivnežev na družbenih omrežjih
• Keywords: trženje, elektronsko trženje, družbena omrežja, blagovne znamke, potrošnik, mladina, raziskave, analiza