Neidentificirana identiteta

Zajec, Nejc (author), Sedlaček, Sašo (mentor)

V prvem delu diplomske naloge Neidentificirana identiteta raziskujem dejavnike, ki oblikujejo posameznikovo osebno identiteto, predstavim različne teorije osebne identitete ter vplive, ki oblikujejo nacionalno in spletno identiteto. V drugem delu se sprašujem o pojmu identifikacije, ki osebo uvršča v določene skupine glede na strinjanje ali nestrinjanje z neko idejo. V tretjem delu predstavim umetniški projekt U377 in se prekomerno identificiram s slovensko promocijsko znamko Slovenijo čutim in jo začnem živeti. Kajti »trdnost znamke je v njeni vsebini in želji prebivalstva, da živi blagovno znamko«, »trdnost znamke raste z razširjenostjo in pogostostjo uporabe«. Odločim se poiskati slovensko zeleno barvo, saj je »v Sloveniji zelena več kot le barva; je slovenska zelena.« Poiskal jo bom tam, od koder izhaja – v slovenskih gozdovih.

• Language: Slovenian
• Keywords: slikarstvo, identiteta, identifikacija, nadidentifikacija, zelena barva, slovenska zelena, rastline, Slovenijo čutim, kapsula, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2018
• PID: 20.500.12556/RUL-105231
• Publication date in RUL: 13.11.2018

Secondary language

• Language: English
• Title: Unidentified identity

Abstract

In the first part of the BA thesis Unidentified identity I explore factors which form individual’s personal identity, present different theories of personal identity and influence that form national and online identity. In the second part I ask myself about the term identification, which classifies the person in certain groups according to agreement or disagreement with an idea. In the third part I present an art project U377 and I over-identify with the Slovenian promotional brand I feel Slovenia and begin to live it. Because »a brand's strength lies in the content and motivation of the country's population to live the brand«, »a brand's strength is increased by its prevalence and frequency of use«. I decided to find Slovenian green color, because »in Slovenia, green is more than a color; it’s Slovenian green.« I am going to find it there, where it comes from – in Slovenian forests.

• Keywords: painting, identity, identification, overidentification, green color, Slovenian green, I feel Slovenia, capsule, BA thesis