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Zvestoba trgovskim blagovnim znamkam na primeru kozmetičnih izdelkov : diplomsko delo
ID Vertič, Andreja (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window, ID Ograjenšek, Irena (Co-mentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/vertic2433.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, trgovina, lojalnost, zadovoljstvo, potrošnik, kozmetika, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Vertič]
Year:2006
Number of pages:42 str., 14 str. pril.
PID:20.500.12556/RUL-10437 This link opens in a new window
UDC:658.6
COBISS.SI-ID:16576230 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1223
Downloads:250
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Keywords:marketing, trademarks, trade, loyalty, satisfaction, consumer, cosmetics, research, analysis

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