Trženjska strategija vstopa Pivovarne Union na hrvaški trg : diplomsko delo

Godec, Jurij (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: podjetje, predstava, mednarodno poslovanje, svetovni trg, strategija, case study, Slovenija, Hrvatska, analiza, PEST, konkurenca, prodaja, marketing mix, strategija trženja
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Godec]
• Year: 2006
• Number of pages: 44 str., 7 str. pril.
• PID: 20.500.12556/RUL-10397
• UDC: 339.13
• COBISS.SI-ID: 16549350
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: enterprises, image, international business, world market, strategy, case study, Slovenia, Croatia, analysis, competition, sales, marketing mix, marketing strategy