Personal data protection is a topical issue nowadays, as personal data has become an important input giving corporations a valuable advantage on the market. With the development of various digital technologies, collection of personal data became easier and broader. However, the general public is barely becoming conscious of the fact at matter. Based on the mentioned developments in the area of collecting personal data, the right to protection of personal data has experienced various amendments and updates recently. The General Data Protection Regulation specifically had an important part in the process, as it brought several crucial changes, primarily focusing on the reinforcement of individuals' rights. GDPR amended the process of consent, which is now friendlier to the individual. The definition of the term personal data has been widened in such a way that it now also incorporates elements of modern technologies. At the same time, the GDPR also emphasized the principle of transparency in the process of collecting personal data. The present Master’s Degree presents crucial novelties and some deficiencies brought forward with the adoption of the GDPR in the area of modern (digital) technologies.