Oblikovanje vizualne identitete podjetja Hudlajf in blagovne znamke Hudviski

Vrhovšek, Urška (author), Žvokelj, Robert (mentor), Kline, Mihael (comentor)

V diplomskem delu bom predstavili oblikovanje korporativne znamke podjetja z raznovrstno ponudbo storitev, med katere sodi tudi izdelek. Opisali bomo proces oblikovanja korporativne znamke v odnosu do znamke izdelka. Cilj diplomskega dela je razumeti korporativno znamko in jo oblikovati ter z upoštevanjem prave izbire arhitekture znamke oblikovati tudi znamko izdelka. Diplomska naloga je sestavljena iz dveh delov: teoretičnega in praktičnega. V teoretičnem delu bomo opredelili pojem korporativna znamka ter skozi teorijo obravnavali njen pomen v poslovnem svetu, njene značilnosti, vloge in strategije. Razumevanje teorije bomo nato prenesli in uporabili v praktičnem delu. V praktičnem delu bomo oblikovali del vizualne identitete korporativne znamke Hudlajf, kot so znak, logotip, barvni sistem, nabor črkovnih vrst in osnovni set tiskovin. Pri izdelavi slednje bomo oblikovali tudi del vizualne podobe znamke izdelka Hudviski. Pojavnost obeh bomo predstavili na korporativnih aplikacijah in izdelku samem.

• Language: Slovenian
• Keywords: grafično oblikovanje, korporativna znamka, znamka izdelka, vizualna identiteta, logotip, znak, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2018
• PID: 20.500.12556/RUL-103918
• Publication date in RUL: 28.09.2018

Secondary language

• Language: English
• Title: Designing a visual Identity for a company called Hudlajf and their brand

Abstract

The BA thesis presents the design process of a corporate brand for a company with a diverse portfolio of services, one of which is also a product. We will describe the design process of a corporate brand and its relationship with the product brand. The goal of the thesis is to understand and design a corporate brand whilst considering the right brand architecture of designing a product brand. The thesis consists of two parts, theoretical and practical. In the theoretical part, we will define the concept of a corporate brand and through theory discuss its meaning in the business world, its characteristics, roles and strategies. We will then implement and incorporate our findings in the practical part. The practical part focuses on designing a part of visual identity of the corporate brand Hudlajf, such as the symbol, logo, colour system, typeface, and business stationery items. We will also design a part of-a visual identity of the product brand Hudviski. Lastly, we will present the appearance of both on a corporate applications and product itself.

• Keywords: graphic design, corporate brand, visual identity, logo, symbol, BA thesis