The BA thesis presents the design process of a corporate brand for a company with a diverse portfolio of services, one of which is also a product. We will describe the design process of a corporate brand and its relationship with the product brand. The goal of the thesis is to understand and design a corporate brand whilst considering the right brand architecture of designing a product brand.
The thesis consists of two parts, theoretical and practical.
In the theoretical part, we will define the concept of a corporate brand and through theory discuss its meaning in the business world, its characteristics, roles and strategies. We will then implement and incorporate our findings in the practical part.
The practical part focuses on designing a part of visual identity of the corporate brand Hudlajf, such as the symbol, logo, colour system, typeface, and business stationery items. We will also design a part of-a visual identity of the product brand Hudviski. Lastly, we will present the appearance of both on a corporate applications and product itself.