Model aplikacije Plavaj in zmagaj za odlično šolo plavanja Slovenije : magistrsko delo

Bukovec, Aljaž (author), Šajber, Dorica (mentor)

Namen pričujoče magistrske naloge je izdelava poslovnega modela aplikacije Plavaj in zmagaj v medsebojnem sodelovanju s programom Naučimo se plavati, ki je stopil v veljavo s šolskim letom 2018/19. Omenjena aplikacija in program bosta pod okriljem Odlične šole plavanja, ki ga bo usmerjala Plavalna zveza Slovenije. Z deskriptivno metodo študije smo pripravili opisno obliko plavalnega opismenjevanja na Slovenskem. Aplikacija bo predstavljala športnim pedagogom, trenerjem in staršem uporaben pripomoček pri učenju različnih stopenj plavalnega znanja. Razdeljena bo na tri stopnje in dve podstopnji. Preko aplikacije, ki bo narejena v igralni obliki, se bodo uporabniki s pomočjo pametnega telefona učili o vseh pomembnih dejavnikih, ki imajo ključen vpliv pri izboljšanju plavalnega znanja. Z vidika poslovnega modela smo preučili trenutni trg, konkurenco in možnost razširitve aplikacije v prihodnosti, pri čemer smo si pomagali s pomočjo SWOT analize in Porterjevega modela petih silnic. Aplikacija bo dostopna za vse uporabnike pametnih telefonov. Po analizi trga in identifikaciji izbranih uporabnikov, ki bi potencialno uporabljali aplikacijo, smo ugotovili, da se bo aplikacija v začetni fazi osredotočila na učence osnovnih in srednjih šol ter članov plavalnih klubov ali društev. Z vključitvijo različnih vidikov smo prišli do ugotovitev, s katerimi lahko aplikacija postane uporabna in uspešna.

• Language: Slovenian
• Keywords: plavanje, aplikacija, Plavalna zveza Slovenije, poslovni model Plavaj in zmagaj, SWOT analiza, Porterjeva analiza petih silnic
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FŠ - Faculty of Sport
• Year: 2018
• PID: 20.500.12556/RUL-103816
• COBISS.SI-ID: 5427377
• Publication date in RUL: 27.09.2018

Secondary language

• Language: English
• Title: Application model Plavaj in zmagaj for Slovenian programme Odlična šola plavanja

Abstract

The purpose of this master's thesis is to create a business model of the application Plavaj in zmagaj in cooperation with the program Naučimo se plavati, which came into force with the school year 2018/19. The mentioned application and program will be under the auspices of the Odlična šola plavanja, which will be guided by the Slovenian Swimming Federation. With the descriptive method of study, we prepared the descriptive form of swimming literacy in Slovenia. The application will be a useful tool for sports pedagogues, trainers and parents in teaching different levels of swimming. It will be divided into three levels and two sub-levels. Through the application on the smartphone, which will be made in a gaming form, users will learn which important factors will have a key influence in improving the ability to swim. From the point of view of the business model we examined the current market, competition and the possibility of expanding the application in the future with the SWOT analysis and the Porter model of five forces. The app will be accessible to all smartphone users. After analysing the market and identifying the target group that could potentially use the application, we found out that the application will focus in the initial phase on pupils of elementary and secondary schools and members of swimming clubs or societies. By incorporating various aspects, we came to the conclusions which can make the application useful and successful.

• Keywords: swimming, application, Slovenian Swimming Federation, business model Plavaj in zmagaj, SWOT analysis, Porter's five forces analysis