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Prenova vizualne identitete plesne šole Plesno mesto
Vihtelič, Manca (Author), Kenda, Boštjan Botas (Mentor) More about this mentor... This link opens in a new window, Kozole, Emil (Co-mentor)

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Abstract
Namen diplomskega dela je prenova vizualne identitete plesne šole Plesno mesto. Oblikovanje vizualne identitete razumemo kot proces, ki poteka v odnosu do okolja. Razvija se vzporedno s kulturnim, socialnim in tehnološkim kontekstom. Svet, v katerem živimo, je danes izredno hitro spremenljiv in dinamičen. Sprejemamo nove načine komunikacije in povezovanja, pri čemer ima tehnologija na naš način življenja vedno večji vpliv. Vedno bolj smo povezani, s pomočjo spleta delimo svoje ideje, spoznavamo se prek družbenih omrežij in nakupujemo prek spleta, vse samo z nekaj kliki. Toda kakšen pomen imata današnja povezljivost in prilagodljivost za znamke? Kako oblikovanje vizualne identitete omogoča znamki, da oživi?

Language:Slovenian
Keywords:grafično oblikovanje, vizualne komunikacije, vizualna identiteta, dinamična identiteta, generativno oblikovanje, generacija z, vizualizacija zvoka, diplomska naloga
Work type:Bachelor thesis/paper (mb11)
Organization:ALUO - Academy of Fine Arts and Design
Year:2018
Views:205
Downloads:75
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Secondary language

Language:English
Title:New visual identity of Dancing school Plesno mesto
Abstract:
The purpose of this thesis is visual identity renewal of dancing school Plesno Mesto. I see visual identity design as a process related to environment. It is evolving parallel to cultural, social and technological contexts. Today's world is extremely fast-changing and fast-living. We are accepting new ways of communication and connectivity, with technology having an encreasing effect on our lives. We are far more connected than ever before, sharing our ideas through the internet, getting to know people on social media, shopping online, everything within just a few clicks. But what does this connectivity and flexibility has to do with brands? How does visual identity design help brands to become alive?

Keywords:graphic design, visual communications, visual identity, dynamic identity, generative design, generation z, sound visualization, BA thesis

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