Razvoj blagovne znamke in oblikovanje družine dodatkov za dom

Bregar, Simon (author), Pritržnik, Lidija (mentor)

Diplomsko projektno delo, predstavljeno v nadaljevanju, vsebuje in obsega razvoj poslovne strategije, razvoj blagovne znamke, razvoj produktne strategije in produktnega oblikovanja ter izhodišča trženjske strategije za podjetje Mizarstvo Bregar. Projektno delo je nastalo v procesu več projektnih faz, katerih prva je analitično raziskovalna faza, kjer sem identificiral razsežnost projekta, raziskal temelje za nadaljnje delo ter preučil ustrezno teorijo. Sledijo sinteza, v kateri so predstavljeni ključni izsledki, ter izhodišča za konceptualno in načrtovalsko fazo. V slednji so predstavljene končne oblikovalske rešitve, podprte z ustreznimi argumenti. V prvi vrsti skozi projektno delo rešujem problem pomanjkanja ustreznih strateških izhodišč poslovanja podjetja in vključenosti oblikovanja v podjetju kot ene od ključnih konkurenčnih prednosti.

• Language: Slovenian
• Keywords: industrijsko oblikovanje, identiteta blagovne znamke, dodatki za dom, grafično oblikovanje, vizualna identiteta, trženjsko komuniciranje, pohištvo, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2018
• PID: 20.500.12556/RUL-103422
• Publication date in RUL: 18.09.2018

Secondary language

• Language: English
• Title: Developing a brand and designing a set of accessories for the home

Abstract

The bachelor’s thesis presented below contains and encompasses the development of a business strategy, the development of a brand, the development of a product strategy and product design, and the starting point for the marketing strategy of the company Mizarstvo Bregar. The project was created through the process of several project phases, the first being the analytical research phase, where I identified the dimension of the project, explored the foundations for further work, and studied the appropriate theory. The synthesis is followed by the key findings and starting points for the conceptual and planning phase. The latter presents the final design solutions supported by the appropriate arguments. Through the creation of the thesis, I solved the problem of the lack of the appropriate strategic directions of the company's business and the integration of the design in the company as one of the key competitive advantages.

• Keywords: industrial design, brand identity, home accessories, graphic design, visual identity, marketing communication, furniture, BA thesis