The bachelor’s thesis presented below contains and encompasses the development of a business strategy, the development of a brand, the development of a product strategy and product design, and the starting point for the marketing strategy of the company Mizarstvo Bregar.
The project was created through the process of several project phases, the first being the analytical research phase, where I identified the dimension of the project, explored the foundations for further work, and studied the appropriate theory. The synthesis is followed by the key findings and starting points for the conceptual and planning phase. The latter presents the final design solutions supported by the appropriate arguments.
Through the creation of the thesis, I solved the problem of the lack of the appropriate strategic directions of the company's business and the integration of the design in the company as one of the key competitive advantages.