Idejna zasnova identitete in embalaže za zorjeno meso

Gorenc, Kristina (author), Miklavc, Jure (mentor), Klinar, Miha (comentor), Žvokelj, Robert (comentor)

Cilj diplomskega dela je oblikovati idejno zasnovo identitete in embalaže za zorjeno meso na podlagi naše domače dejavnosti, t.j. pitanje goveda. Diplomsko delo v analitičnem delu zajema opis zgodovine zorenja mesa, obrazložitev postopkov zorenja, način označevanja produkta, analizo obstoječih ponudnikov skozi elemente, ki so potrebni pri gradnji identitete blagovne znamke in analizo embalaže na slovenskem in tujem trgu. Del analize je posvečen izbrani tehnologiji vakuumskega pakiranja, ki omogoča marsikatero oblikovalsko rešitev. V diplomskem delu, kjer se ukvarjam z načrtovanjem embalaže, je preizkušenih vrsta delovnih modelov z vakuumskim pakiranjem, ki so vodili do rešitve. Moj izbrani model ima možnost ne le shranjevanja produkta, ampak tudi prenašanja več produktov hkrati in listanje med njimi, kar omogoča dodan element tršega papirja, ki služi tudi za komunikacijo o produktu. Končni rezultat idejne zasnove identitete in embalaže za zorjeno meso sem zasnovala tako, da se izdelek lahko še izpopolnjuje, nadgrajuje in realizira.

• Language: Slovenian
• Keywords: industrijsko oblikovanje, blagovna znamka, identiteta, embalaža, zorjeno meso, diplomsko delo
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2018
• PID: 20.500.12556/RUL-103390
• Publication date in RUL: 16.09.2018

Secondary language

• Language: English
• Title: Identity concept and packaging for steaks

Abstract

The aim of the thesis is to create a conceptual design of identity and packaging for aged meat based on our domestic activity, i.e. breeding calves. The analytical part of the thesis includes a description of the history of ageing meat, an explanation of the ageing processes, a way of labelling the product, an analysis of the existing providers through the elements necessary for building the brand identity and an analysis of the packaging on Slovenian and foreign markets. A part of the analysis is dedicated to the selected vacuum packaging technology, which enables many design solutions. In the thesis, where I deal with packaging design, a number of working models with vacuum packaging have been tested, which led to the solution. My chosen model has the ability not only to store the product, but also to carry multiple products at the same time and it is also possible to scroll between them, which was made possible by adding a piece of hard paper that also serves for communication about the product. I have designed the final result of the conceptual design of identity and packaging for aged meat so that it is possible for the product to be further refined, upgraded and realized.

• Keywords: industrial design, brand, identity, packaging, aged meat, BA thesis