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Transformacija javnega prostora z vizualnimi sporočili
Smole, Živa (Author), Kenda, Boštjan Botas (Mentor) More about this mentor... This link opens in a new window, Kozole, Emil (Co-mentor)

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Abstract
V svoji diplomski nalogi z naslovom Transformacija javnega prostora z vizualnimi sporočili sem raziskala, kako s svojim poklicnim delovanjem soustvarjamo javni prostor, ter se v tem okviru posvetila predvsem odnosu med oblikovalsko in oglaševalsko stroko. Njun odnos sem raziskala pod lučjo odgovornega in etičnega oblikovanja v službi oglaševanja ter se pri tem oprla na First Things First Manifesto. V povezavi s slednjim sem preučila koncept družbeno odzivnega komuniciranja in eno izmed njegovih podkategorij, imenovano culture jamming (v slovenskem jeziku sta najustreznejša prevoda “kulturna sabotaža” ali “kreativni upor”). Po načelih omenjenega koncepta in prakse sem nato z uporabo črne barve intervenirala v obcestne reklamne jumbo panoje po Sloveniji.

Language:Slovenian
Keywords:grafično oblikovanje, vizualne komunikacije, javni prostor, družbeno odzivno komuniciranje, kreativni upor/kulturna sabotaža, (zunanje) oglaševanje, subvertiranje, intervenca, vizualno onesnaženje, diplomska naloga
Work type:Bachelor thesis/paper (mb11)
Organization:ALUO - Academy of Fine Arts and Design
Year:2018
Views:201
Downloads:126
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Secondary language

Language:English
Title:Transformation of a public place through visual messages
Abstract:
In my BA thesis entitled Transformation of the public space through visual messages I examined how we co-create the public space with our profession and focused on the relationship between the disciplines of advertising and graphic design. The relationship was examined with regard to the concepts of ethics and responsibility, which are the main topics as well in the First Things First Manifesto. In reference to the latter I described the concept of society responsive design and additionally focused on one of the subcategories, called culture jamming. According to its definition and principles I made a subvertising intervention into roadside billboards across Slovenia with the use of black paint.

Keywords:graphic design, visual communications, public space, socially responsible communications, culture jamming, (outdoor) advertising, subvertising, intervention, visual pollution, BA thesis

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