Oblikovanje celostne grafične podobe državnega prvenstva Plesne zveze Slovenije

Grulja, Andraž (author), Pušnik, Nace (mentor)

Prvi stik organizacije z njeno ciljno publiko je običajno prek njene celostne grafične podobe. Je prvi kontakt, ki odloča, ali se bo potrošnik odločil za to organizacijo ali pa jo bo spregledal. V poplavi informacij mora celostna grafična podoba najprej povzemati ključne točke, na katerih organizacija stoji, poleg tega pa mora biti vizualno privlačna in drugačna. Diplomsko nalogo smo razdelili na tri dele. Prvi teoretično opisuje in povezuje smernice pri oblikovanju celostne grafične podobe. Združuje znanja iz marketinškega in oblikovalskega področja. V eksperimentalnem delu smo opredelili problem in na podlagi teoretičnega dela pripravili vse potrebno za oblikovanje. Zadnji, tretji del, je sestavljen iz grafičnih rešitev, ki smo jih ustvarili in iz rezultatov spletne ankete in raziskave, narejene s pomočjo sledenja očesnim premikom o primernosti ustvarjenih grafik za uporabo na državnem prvenstvu. Na podlagi tega smo lahko primerjali subjektivne rezultate iz vprašalnikov z objektivnimi podatki o sledenju pogleda anketirancev.

• Language: Slovenian
• Keywords: celostna grafična podoba, komunikacijska sredstva, logotip, tehnologija sledenja očesnim premikom
• Work type: Bachelor thesis/paper (mb11)
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2018
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Secondary language

• Language: English
• Title: Designing visual identity for national championship of Slovenian dance association

Abstract

The first contact of an organisation with its target audience is usually through its corporate visual identity. It is the first contact, which decides, whether a consumer decides for this organisation or overlooks it. In the flood of information, the corporate visual identity must first summarise the key aspects, on which the organisation is based, then also be visually appealing and different. We split the diploma dissertation into three parts. The first one theoretically describes and connects guidelines in the design of a corporate visual identity. It unites knowledge from marketing and design fields. In the experimental part, we defined the problem and set all the parameters for designing visual identity based on theoretical part of the thesis. The final, third part consists of created graphic results and results of an online survey and survey carried out by eye tracking technology, about the suitability of created visuals for the use at the national championship. Based on this, we could compare subjective results from questionnaires with objective data on the tracking of the looks of surveyed individuals.

• Keywords: corporate visual identity, eye tracking technology, logotype, means of communication