The purpose of the thesis, is to transform the packaging of the product for the dog bakery HOV-HOV. In the bakery, they offer various types and sizes of biscuits and other confectionery. The biscuits, which are intended for training, are packaged in plastic containers. All other products are packaged in paper bags. Their desire was that training biscuits will also be packaged in the materials that will be more environmentally friendly.
The theoretical part of the thesis, presents the functions and purposes of packaging and packaging materials. As they currently use plastic packaging, which will be later transformed into paper, the packaging materials of plastic and paper, are described in more detail. A dog bakery HOV-HOV is also presented in more detail, for example: what kind of products is offered, what problems are encountered with the current packaging, and what are their wishes for the improved packaging. The theoretical part also includes an overview of competitive products.
In the experimental part, materials that were used for the making of packaging were presented. The programs that were included in the manufacturing process, are also described in more detail.
This is followed by a discussion, describing how the new packaging was planned; moreover, what were all the programs used in designing the product. A survey that is described focuses on the format, which would be more suitable for printing and cutting.
The result is the new packaging that has a whole new functionality and is graphically interesting. It is designed with a graphic motif of a dog and his tongue, where the container opens when you stroke it. With this type of packaging, it is easier for the consumer to receive the cookies. The bakery HOV-HOV will be able to use the improved packaging for its biscuits.
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