Vzpon političnega marketinga v volilnih kampanjah

Nemeček, Tim (author), Lukšič, Igor (mentor), Vrečko Ilc, Blaž (co-mentor)

V diplomski nalogi sem raziskoval vzpon političnega marketinga v volilnih kampanjah. Tematiko sem analiziral s študijo primerov, pri čemer sem se na začetku osredotočil na (predstavniško) demokracijo kot temelj za celotni demokratični sistem, kot ga poznamo danes, in volitve kot osrednjo institucijo predstavniške demokracije. Največ pozornosti sem usmeril v preučevanje političnega marketinga in amerikanizacije volitev, ki se danes vse močneje pojavljata pri volilnih kampanjah.

• Language: Slovenian
• Keywords: politični marketing, demokracija, amerikanizacija, volilna kampanja.
• Work type: Bachelor thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2018
• PID: 20.500.12556/RUL-103148
• COBISS.SI-ID: 35934301
• Publication date in RUL: 14.09.2018

Secondary language

• Language: English
• Title: The rise of political marketing in election campaigns

Abstract

In this thesis, I have researched the rise of political marketing in election campaigns. The analysis has been based on study cases. At the beginning I have focused mainly on representative democracy, as it is the foundation of democracy as a system which we know today, and furthermore on elections as the main institution of representative democracy. I have payed most attention to studying political marketing and americanisation of elections, which are both increasingly more present in today’s election campaigns.

• Keywords: political marketing, democracy, americanisation, election campaign.