The existing literature and research deals with contemporary economic, social and demographic changes, which point to the increasingly important role of children as initiators, information gatherers and influencers in household purchase decision-making. Adolescents, in particular, are an important segment since their influence has increased over the years. With our thesis we want to examine the importance of some adolescent demographic and lifestyle factors in relation to parental perceptions of adolescents' influence on household tourism decision-making. The research sample consists of 191 parents who have answered an online survey on the perceived influence of their children (aged between 12 and 18) on household tourism decision-making. Many authors note that parents perceive adolescents as more involved in the process of problem recognition, information gathering and evaluating of alternatives than in final decision-making. The results of our research show that adolescents with greater amount of money and adolescents who are Internet mavens have a greater influence on the first three stages of household tourism decision-making, while the final decision is still their parents'. In addition, parents perceive the influence of only-child adolescents to be greater at all stages, including final decision-making. Parents also perceive a greater influence on final decision-making from adolescents with more knowledge relevant to tourism. An adoption of group decisions, such as household tourism decision-making, is not only interesting for those interested in the field of consumer behaviour. An understanding of this particular case is also an important foundation for designing marketing strategies in the case of the tourism service providers.
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