Slušna podoba radijskih oglasov in radijskih iger na primeru intonacije

Vrbnjak, Helena (author), Oblak Črnič, Tanja (co-mentor), Verovnik, Tina (mentor)

Diplomsko delo Slušna podoba radijskih oglasov in radijskih iger na primeru intonacije obravnava prozodične sestavine z največjo pozornostjo na rabi intonacije. Ugotavljam, kateri prozodični elementi vplivajo na slušno podobo radijskih oglasov in radijskih iger ter znotraj same intonacije ugotavljam, katere so podobnosti in razlike med preučevanima radijskima žanroma. Izvedla sem dva tipa analize, in sicer na način instrumentalnega pristopa s pomočjo fonetičnega programa Praat in avditivne oziroma slušne analize. Zvočne posnetke radijskih oglasov in radijskih iger sem z razlogom primerljivosti izbrala glede na najvišjo stopnjo profesionalnosti. Skozi avditivno analizo je bilo moč razbrati prekrivanje različnih prozodični elementov, vendar so vsa govorna sredstva veliko izrazitejša v radijskih igrah. Instrumentalna analiza je znotraj same intonacije pokazala nekatere podobnosti med radijskimi oglasi in radijskimi igrami. S pomočjo fonetičnega programa Praat je tako bilo moč razbrati, da se radijski oglasi v smislu afektivnosti še niso popolnoma približali radijskim igram.

• Language: Slovenian
• Keywords: intonacija, radijski oglas, radijska igra, prozodični elementi
• Work type: Bachelor thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2018
• PID: 20.500.12556/RUL-102151
• COBISS.SI-ID: 35754845
• Publication date in RUL: 21.07.2018

Secondary language

• Language: English
• Title: Auditory image of radio ads and radio plays regarding intonation

Abstract

Auditory image of radio ads and radio plays regarding intonation considers prosodic features with the highest attention to the use of intonation. In this work we analyse which prosodic elements affect auditory image of radio ads and radio plays. Moreover, the intonation differences between the studied radio genres are examined. Two types of analysis were performed, one using an instrumental approach with a phonetic software Pratt and another by auditory analysis. Sound recordings of radio ads and radio plays were selected regarding the level of professionalism. Through auditory analysis the overlapping of various prosodic elements could be detected, however all speech elements were much more evident in radio plays. Instrumental analysis regarding intonation presented certain similarities between radio ads and radio plays. With phonetic software Praat it was possible to determine that radio ads have not gotten completely close to radio plays regarding affectiveness.

• Keywords: intonation, radio ad, radio play, prosodic elements