Blockchain in konstrukcija četrte industrijske revolucije

Zakrajšek, Grega (author), Kamin, Tanja (mentor), Vezovnik, Andreja (comentor)

V medijih zadnja leta lahko zasledimo, da smo v času četrte industrijske revolucije, v kateri naj bi nove tehnologije in načini njihove uporabe radikalno spreminjali bistvo gospodarskih, družbenih in političnih sistemov. Blockchain je ena izmed takšnih tehnologij, njegova najbolj poznana uporaba je kriptovaluta bitcoin. V razpoloženju glede tehnološko-ekonomskih sprememb se prepletata negotovost in navdušenje nad obeti prihodnosti, ki jo prinašajo. V skladu z neoliberalno logiko se v medijskem diskurzu izpostavlja nujnost izboljševanja lastne konkurenčnosti ljudi na trgu dela, ki jo podpira stalna grožnja tako globalnih trgov kot novih tehnologij: če se ne prilagodimo, nas lahko nadomestijo stroji ali cenejši delavec. Hkrati pa grožnje dopolnjuje obljuba priložnosti; boljšega življenja, če bomo logiki sledili. V primeru uveljavljanja kriptovalut sta to denimo potenciala odprave "neučinkovitih in netransparentnih" državnih institucij (npr. centralne banke) ter neposrednega bogatenja s trgovanjem s kriptovalutami. Družbene spremembe, povezane s tehnologijo, so pogosto predstavljene kot samoumevne in neizbežne, a različni teoretski pristopi pri tem opozarjajo na vlogo diskurzov, ki se pojavljajo v zvezi z njimi. Pomembna ugotovitev pri tem je, da gre večinoma za spremembe na področju dela. S pomočjo kvalitativne analize tekstov orišem diskurze, ki se pojavljajo o četrti industrijski revoluciji, blockchainu in bitcoinu v izbranih slovenskih spletnih medijih.

• Language: Slovenian
• Keywords: četrta industrijska revolucija, blockchain, bitcoin, diskurz
• Work type: Master's thesis/paper
• Organization: FDV - Faculty of Social Sciences
• Year: 2018
• PID: 20.500.12556/RUL-101917
• COBISS.SI-ID: 35746397
• Publication date in RUL: 13.07.2018

ZAKRAJŠEK, Grega, 2018, Blockchain in konstrukcija četrte industrijske revolucije [online]. Master’s thesis. [Accessed 1 April 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=101917

Secondary language

• Language: English
• Title: Blockchain and the Construction of the Fourth Industrial Revolution

Abstract

According to the media, we have entered the era of the the fourth industrial revolution, in which new technologies and ways of their use are radically changing economic, social and political systems. Blockchain and its well-known application, bitcoin, are among such technologies. Technological and economic changes are met with uncertainty and enthusiasm over the prospect of the future they bring. Neoliberal media discourse emphasizes the need to improve the competitiveness of people in the labor market, which is supported by the constant threat of both global markets and new technologies: one who does not adjust can be replaced by machines or a cheaper worker. At the same time, there is the promise of a better life if we follow the logic. For example, what makes cryptocurrencies attractive is their potential for the elimination of "ineffective and non-transparent" state institutions (eg. central banks) and prospect of enrichment by trade. Social changes related to technology are often presented as self-evident and inevitable, but various theoretical approaches draw attention to the role of discourses appearing in relation to them. An important finding is that the the vast share of the influence of the tecnological changes affects labour. By method of qualitative text analysis, I summarise the discourses regarding the fourth industrial revolution, blockchain and bitcoin in selected Slovenian online media.

• Keywords: the fourth industrial revolution, blockchain, bitcoin, discourse